The certification program is provided by a third-party vendor, G2. It requires health insurance advertisers to identify themselves as a health insurance provider, certify that they are permitted to lawfully promote and sell health insurance in their locations of business, and confirm whether or not they are registered to promote and sell Affordable Care Act-compliant health plans.

Health insurance brokers must be complete the certification for each state in which they wish to advertise, and there are fees based on how many states for which you would like to apply.

To complete the application, you will need your general business information, insurance license information and proof of ACA qualification, if applicable. Certification applications opened on May 3, and the Google policy will go into effect on June 2 of this year.