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Brad Wright is a consultant who helps small to medium-sized business owners who face the challenging modern workforce. He has experience working for industry-standard companies, like ADP, and new fintech companies like Human Interest. He is regarded as the go-to source forâĶÂ Read More
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Topic: Student Loan repayment/529 savings plans and the Secure 2.0 act going into effect 1/1/24. This presentation by Dennis Cash, Director of Strategic Initiatives at Ameritas, is focused on employer-assisted benefits for employee education, specifically around student loans and tuition reimbursement. It covers the background of BenefitEd, the services it offers in managing student loan payments, and the benefits of these programs for both employers and employees. The presentation includes details on the student loan landscape, tax benefits, various plan designs, and the impact of these benefits on employee financial stability and employer retention strategies. It also discusses the implementation process for these programs.
About the Speaker
Dennis Cash – Director, Strategic Initiatives.
Started with Ameritas on June 26th, 2017 to oversee the development and management of strategic initiatives within the Group Division. Strategic initiatives are defined as initiatives that deliver alternate revenue and profit streams for Ameritas Group Division. Current focus is primarily on BenefitEd and hearing solutions.
1995 Graduate of the University of Nebraska with double major in Management and Marketing.
Held a variety of positions in the sales, marketing and operations areas, most recently with Lincoln Industries, a metal finishing company for 13 years. Before that, Dennis worked at Goodyear Tire & Rubber Company for 10 years in various sales and marketing roles in Salt Lake City Utah, Boise Idaho, and Lincoln Nebraska. Served in the Army National Guard for 12 years where he took advantage of one the earliest student loan repayment programs that was available
In response to the Centers for Medicare & Medicaid Services’ (CMS) 2025 Proposed Final Rule, the Sacramento Association of Health Underwriters (SAHU) is taking a proactive stance to represent the interests of its members and the broader health insurance community.
CMS has introduced a comprehensive proposed final rule, CMS-4205-P, set to bring about substantial changes to Medicare Advantage and Part D programs, effective from the 2025 contracting year starting September 30, 2024. Notably, the proposed rule addresses critical aspects of Medicare marketing and communications policies, particularly impacting agent and broker compensation outlined in Section 1851(j) of the Act.
Key elements of the proposed final rule encompass the elimination of administrative fees and overrides, restrictions on services provided to Medicare agents, impacts on different agency types, changes in marketing reimbursements and Health Risk Assessments (HRA) fees, modifications in commission structures, and operational adjustments for agents and agencies.
SAHU and its board members believe that CMS-4205-P may have certain drawbacks, particularly as this policy would essentially leave agents and brokers unable to directly recover administrative costs. These adjustments impacting FMO/Agency support, training, technology, and related aspects will influence beneficiary options by diminishing the number of agents not only promoting Medicare Advantage but also providing a diverse range of plans. In essence, this regulation is poised to yield outcomes contrary to its intended objectives.
âField Marketing Organizations (FMOs) are General Agents who provide training, and a multitude of compliance expertise to field agents. Agents struggled to comply with the recent CMS recording requirements, but FMOs were able to quickly provide a scalable solution. Without the general support of FMOs, insurance carriers would need to provide these services, raising their administrative costs and premiums to beneficiaries.â Says, NABIP CEO Jessica Brooks-Woods.
With the CMS-4205-P proposal open for public comment until January 5th, SAHU urges its members and the broader community to unite in advocating for the best interests of our clients and the sustained strength of our profession. We encourage everyone to contribute professional and constructive feedback, and comments can be conveniently submitted through Regulations.gov.
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For over 30 years, SAHU has worked to improve our membersâ ability to meet the health, financial and retirement security needs of all Californians and Americans through education, advocacy, and professional development. For more information, please visit: sahu-ca.com.
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This Event Has Passed, but Here Are a Few of Our Favorite Highlights
2024 SAHU Business & Medicare Expo- Path to Success!
Sponsored by, Western Health Advantage
If youâre aiming to elevate your professional growth, expand your business, network with industry peers, and earn CE credits, this is the must-attend event of the year.Â
Join us for a jam-packed day filled with motivational keynote speakers, valuable learning opportunities through our CE courses, and engaging networking sessions, all while enjoying breakfast, and lunch!
Event Highlights:
Welcome and Membership Drive: Begin the day with a warm welcome from the SAHU President, followed by our membership drive and the induction of our new board members.
Keynote Speaker – Wendy Keneipp & Kevin Trokey: Learn from professional development coaches, Wendy and Kevin, with Q4intelligence, as they share expert insights from their motivational book, “The Salespersonâs Guide to Growing a Business,” a must-attend session for all professionals seeking to enhance their sales strategies! (CE).
Legislative Updates – Paul Roberts: Stay informed on the latest legislative changes affecting the healthcare industry with a comprehensive update from Paul Roberts (CE).
Panel Discussion on Provider Access and Prior Authorization Requirements: Gain valuable perspectives from a panel of medical group representatives, including Sean Atha, Ben Philips, Dr. Gabrielle Gaspar, and Dr. Christopher Swales, moderated by David Brabender (CE).
CE Courses: Attend a variety of engaging courses focused on essential topics such as the history of health insurance, compliant marketing strategies, the integration of AI tools for business growth, and coordination of veterans’ benefits with Medicare. Each session offers valuable insights and continuing education credits.
SAHU is dedicated to keeping our community and its members informed about the latest industry news and legislative changes.
Don’t miss this once a year opportunity to connect with fellow insurance professionals, share ideas, and discover new opportunities to elevate your business!
Agenda
7:30AM Registration OpensÂ
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Breakfast, sponsored by Landmark
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8:00AM Welcome from the SAHU PresidentÂ
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8:15AM Membership Drive & Induction of new board
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8:30AM
KEYNOTE: Wendy Keneipp & Kevin Trokey, Q4Intelligence â The Salespersonâs Guide to Growing a Business (1 CE)
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9:30AM Paul Roberts, Word & Brown â Legislative Updates (1 CE #390513)
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10:30AM â BreakÂ
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11:15AM Dr. Arif, Western Health Advantage â History of Health Insurance â Where We Have Been & Where We Are Going (1 CE #189200)
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12:00PM to 12:30PM â LunchÂ
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12:30PM to 1:00PM Katie Bain, Nonstop Health â Speaker Medical Expense Reimbursement Plan 101 for Mid to Large Groups
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1:15PM PANEL: Medical Groups Representatives to Share Insight on Provider Access and Prior Authorization Requirements
Moderator â David Brabender
Panelist â River City Medical Group â Sean Atha, Sr. Vice President, Business & Program DevelopmentÂ
Panelist â NIVANO Physicians â Ben Philips, Chief Administrative Officer
Panelist â Mercy Medical Group â Jason Spears, Chief Medical Officer
Panelist â Hill Physicians â Dr. Gabrielle Gaspar, CMO
Panelist â Mercy Medical Group â Jason Spears, CMO
Panelist â Woodland Clinic Medical Group â Dr. Christopher Swales, Family Physician & CFO
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1:45PM to 2:00PM â Break
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2:00PM to 3:00PM Antonette Vanasek, Vanasek Insurance â Revolutionizing Marketing and Content Creation: Harnessing AI Tools for Business Growth (1 CE)
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3:00PM
Networking / Awards Ceremony
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4:00PM â Event over
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Breakout Room 9:30AM â 1:30PMÂ
9:30AM to 10:30AM Dalia Sutton, Anthem â Compliant Marketing at Medicare Sales Events (1 CE #1335)
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12:30PM to 1:30PM Veterans Benefit Coordination with Medicare (1 CE)
Brad Wright
